Sunday, November 18, 2007

Thoughts on Charity Organisations

Recently, the NFK has began to send out donation cards to the public to raise finds. As people received calls from the NFK requesting them to help out, their minds might still wonder whether they should help or not. Those making the call will often have to plead sincerely in order to the cards sent out.

No doubt, NFK's main pillar, the people's support, has taken a severe beating ever since its former CEO, TT Durai got involved with corruption charges. Whether he is ultimately guilty or not, the effect on the public is that people are now less willing to donate to ALL charities in general. Look at the TV Charity Shows in recent years and you should have noticed that their targets were either more modest or the actors and hosts would often have to resort to serious begging to get the sums raised.

With the global increase of food prices due to many factors coupled with an influx of foreigners driving up demand of commodities, the effect is that the cost of living has increased. As shoestring budgets becomes ever the more taut, public monies for charities will steadily decrease. This will probably mean charities will not be able to sustain for long unless a miracle occurs or the Government spends more in funding these Charities.

Who are the one's at the losing end when the sources of fundings slows to a trickle? The beneficaries. This is part of the reason why no matter how bad the management or times is, we should donate - the beneficaries will only suffer more if we dont, since no one else will help except the people.

I think that the Charities try methods other than sending donation cards, tv shows. Be more pro-active and show your presense at those major fairs held in the EXPO or Suntec Convention Hub. Educate the public about your organisation's mission and brief the staff there on the basics of the organisation's cash flows. Passively gather goodwill and people should regain the confidence in charities and donate more willingly, though the amount is really dependent on the person and economy.

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